PepsiCo Bought Siete Foods for 1.2 Billion CEO Miguel Garza Tips for Growth and Sustainability
By Cynthia Crosby MBA Marketing Analyst
Article details from Inc Magazine
When it comes to building great brands, entrepreneurs must keep in mind the business quality goal, brand promise, and social support.
Great brands that are consumer product goods solve problems for consumers. Miguel Garza had in mind sustainability when he built Siete. Keeping in mind business sustainability means not relying on funding, but driving business sales through quality consumer products.
Miguel’s advice amid Pepsi Co’ 1.2 Billion acquisition is continue to do what your business is doing well” Miguel stated in his Inc Magazine interview.
Miguel Garza sold Siete to Pepsico in January 2025. Miguel founded Siete in 2014, Siete is a mexican grain-free tortilla food brand, with an exclusive workplace named an Inc Best Workplace in 2024.
A CPG brand’s business market and support of culture builds customer loyalty and business value. Siete is an heritage inspired brand with inclusion in mind. Miguel Garza founded Siete with the business mindset of moving the business forward with a business focus that is in line with his family values.
In a business stage with growth, opportunities the most important priority is time quality time with family, and building customer loyalty. Having more time to focus on family and building relationships.
Building business and building relationships and having focus time, with work life balance. Business brand value is within the product niche, specialized product, and consumer market. Heritage inspired brands such as Siete, are brands that enjoy good market value. Due to market niche and customization brands are better able to align product sales direct to market.
Market demand in the CPG industry brings business focus to fulfill as specific niche within the marketplace. Siete is an Mexican food brand and heritage brand that inspired health with its grain-free tortillas, this builds customer loyalty. With a quality of life niche focus of improving food enjoyment and inspiring customers with an exclusive brand.
Customer loyalty is improved when brands focus on building brand loyalty. This improves relationships, caring brand products that improve quality of life is of marketplace value to customers and business investors.
Miguel Garza founded Siete with a great customer focus of improving tortillas by providing a grain-free product within the marketplace. Pepsi Co’s acquisition of Siete will support business growth, is a funding solution to support sustainability and marketplace, value and niche.
Business entrepreneurs can learn from Miguel Garza and his company Siete that business value is build by being focused on business demand, and market share. People, customers, and the business environment notice really great, quality brands, and provide support to create staying place within the market.
Well done Miguel Garza, Siete, and PepsiCo, a business social enterprise that is heritage inspired, has built culture value within the marketplace with a promising reward.
Written by Cynthia Crosby MBA
Brand Manager, Marketing Manager, and CPG Brand Ambassador.
Cynthia Crosby is a MBA marketing consultant and brand analyst, marketing consultant, opinion researcher, and brand promotion spokesperson. She has represented over 30 consumer goods in local and regional markets and is a brand market content writer.
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